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About Bluestone Advisors: Tracie Rasmussen and Andy Royce
About Bluestone Advisors: Team Photo
About Bluestone Advisors: Andrew Royce
About Bluestone Advisors: Discussion
About Bluestone Advisors: Rowanne Roman

Amazing, fun, honest,
refreshing, smart,
competitive, friendly.

Enough about you, let's talk about us!


We regard honesty, integrity, and transparency above all else.

Our story

The idea for BlueStone Advisors was born late one night in 2012, over some red wine and a long discussion between Tracie and Andy about the recent transformation of the insurance industry, the aftermath of the financial crisis, and the potential to successfully leverage our combined skills in insurance, sales, technology, finance, and operations.

Prior to starting BlueStone, Andy spent 10 years as a broker at both HUB and Aon. In this time, he witnessed an increase in M&A activity in the industry. Research and observation led him to conclude that this trend would continue, and ultimately create opportunity for clients that still desired the service of a boutique firm - rather than the typical anonymity associated with large brokerage houses. Indeed, the M&A trend has continued: in 2008, there were just under 300 transactions in this space. Year over year, this number has increased, and by 2017 it peaked at over 600 transactions.

In addition to the consolidating marketplace, Tracie observed that the aging population of insurance brokers had left the industry behind from a technical perspective, with less demand for cutting-edge solutions from its base of users. With over 20 years of experience in technology, project management, and finance, it was her desire to build a firm that was nimble, precise, and environmentally responsible.

Together, we also observed that there was a severe lack of female leadership - not only in the insurance brokerage space - but in the financial services space overall.

Our conclusion was that an opportunity existed for a boutique commercial brokerage firm to make a real difference in the marketplace and have great success at doing so. Driven by a love of the industry and two entrepreneurial spirits, we started to build a vibrant, new brokerage firm — led by a woman, and highly focused on personalized service and technological efficiencies.

We love insurance, technology, and building lasting relationships - and we look forward to working with you!

Thank you for visiting our site,
Trace Rasmussen, CEO


Tracie Rasmussen, CEO of Bluestone Advisors: Insurance, Risk Management, Consulting

Tracie Rasmussen


Tracie is a senior executive with experience in Management, Technology, Finance, Investments, and Insurance. She began her career in IT as a developer, and quickly moved up the ranks to management. She has spent the last 10 years gaining valuable insights in utilizing technology to advance business processes, manage resources, and integrate systems. As co-founder of BlueStone Advisors, Tracie is responsible for overall firm strategy, finances, and technology applications & integration. Tracie earned her undergraduate degree in Decision & Information Sciences from the University of Florida, and later an MBA from the University of Chicago, concentrating in Finance and Economics. She also earned an Executive Certificate, Master of Product Development, from Northwestern's Kellogg school.

Andrew Royce, CIC, CRM, CLCS, CRIS, President of Bluestone Advisors: Insurance, Risk Management, Consulting

Andrew Royce, CIC, CRM, CLCS, CRIS


Andrew Royce has spent over a decade solving the risk management and insurance needs of the nation's leading private and public organizations. Andrew began his career focused on reducing his clients' total cost of risk through risk management implementation. Andrew has contributed to the bottom line of many companies through process redesign, technology integration, and innovative methods to improve execution involving risk management and insurance practices. With BlueStone Advisors, Andrew is responsible for day-to-day operations, overall client experience, recruiting, and for developing strategic alliances with other companies within the Risk Management and Insurance industry. Prior to co-founding BlueStone Advisors, Andrew was Managing Director at a national brokerage firm within one of the country's largest financial institutions with over 2,500 employees in 125 offices. Andrew is a graduate of the University of Iowa where he was a member of the NCAA Division I National Championship wrestling team under coach Dan Gable.

Join our team

We are currently seeking merger and acquisition opportunities located in the midwest for firms specializing in property/casualty, employee benefits and personal lines. We are prepared to offer attractive earn-outs for owners who have built a foundation with like cultures and values. Please contact Andrew Royce for confidential inquiries at or 630.504.6400

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BlueStone Foundation

You make the difference. By insuring with us, you have the opportunity to make a difference in the lives of those who need it most.

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